Wireless Broadband versus Wired Broadband

The broadband service supplied by South West Internet CIC uses Wireless technology

When Einstein was asked to explain what is wireless, back in the days when wireless was very new and mysterious, he is quoted as saying:

“The wireless telegraph is not difficult to understand. The ordinary telegraph is like a very long cat. You pull the tail in New York, and it meows in Los Angeles. The wireless is exactly the same, only without the cat.”

So continuing with this analogy the conventional wired broadband you get from BT, uses a cat and South West Internet CIC does not.

The purpose of this section is to highlight the pros & cons of the different approaches


Wired broadband uses physical wires these can be expensive & difficult to install.

Wireless broadband does not use wires, therefore it can be made to reach the parts that Wired broadband cannot, and it can do it cheaply & quickly.

This is why some parts of the country cannot get good wired broadband & it also explains why South West Internet CIC is able to do, what no other ISP can


Wired broadband speeds are "up to" xxx Mega bits per second. This is a bit like saying a pint of beer in your local pub will be "up to" a pint. According to Ofcom, no ISP provider in the UK is providing full pints of beer to all their customers.

At South West Internet CIC we aim to deliver full pints of beer, and when we quote we supply broadband at 2 Mbps, it means we will supply broadband at that speed or better.

Speed (Again)

In the UK when a Wired Broadband ISP quotes the speed of their service, they only refer to the speed at which data can be downloaded using that service, this is fine for customers who only want to download information, but some customers also need to send out data (email, documents etc)  and UK ISPs do not quote these speeds. In fact in the Ofcom study, it has been found that the average upload speeds in the UK for Wired broadband is 0.5 Mbps. For high speed links of 8 Mbps to 20 Mbps, the actual average upload speed is a pathetic 0.71 Mbps.

At South West Internet CIC the speed we state is the speed you get (or better) IN BOTH DIRECTIONS


Wired broadband is generally plumbed in under the ground, so once it is installed and working it tends to be very reliable. If it does not work well, then it does not work well, reliably. Underground cabling does give you a certain consistency.

Wireless broadband is much quicker and easier to install, however because it goes through the air, obstructions can be a problem. Prior to installation South West Internet CIC will survey each site to minimise these sorts of problems. If we do discover a problem, it is generally easy to fix it.


BT and the other national ISPs are large organisations and are able to offer 24/7 support (from call centres in Mumbai)

South West Internet CIC is a very small organisation and is not able to offer 24/7 support. What we can offer though is personal support, where you are dealing with a real person, who knows you, understands your problem, & is able to deliver a solution within a reasonable time frame.

Technical Capability

BT and the other national ISPs have the resources, knowledge & experience to give you the service that they want to sell to you.

South West Internet CIC is a small, lean & mean outfit, the principals have been in the Internet business for over 20 years, and have the skills & competence to deliver the solution that the customer needs.


Is wired better than wireless, in some respects it is, particularly consistency, in others it is not. We are often told by customers that the service we supply them using wireless is far faster than the service they are used to receiving in London.

If you are in an area where the ISP service from BT is particularly crappy or non-existent, then wireless really is your only alternative. Check out our coverage maps (Link to Google Maps showing coverage area) & if we are in your area or close to your area, then contact us using our Broadband Enquiry Form.